Design and branding for one of Chicago’s most superb eating and drinking venues. Ever since it opened in 1990, the original Bar Louie has been consistently popular. In 1998 the owners decided to expand their vision and commenced to plan the opening of several locations based on the original concept. The image was updated and designed to translate well into any neighborhood. We took the basic look and gave each restaurant it's own individual theme. Signage, graphics and print collateral were created for each, which boast original mosaics, murals, and photography, in a custom built, trendy, yet comfortable style. Bar Louie continues to be as successful as ever.

barlouieamerica.com